Why Practical Digital Marketing Training Is More Valuable Than Theory

Introduction While employees with digital marketing competencies continue to increase in value and opportunities, earning digital marketing certification(s) alone, may not create an opportunity to stand out from your competition. Digital marketing certifications typically prove that an individual has acquired a certain level of theoretical knowledge concerning digital marketing, but do not accurately reflect whether they are able to demonstrate this knowledge through their ability to execute, measure and optimise digital marketing strategies in the real world. Real-world marketing projects fill a critical gap between learning to develop digital marketing strategies and learning how to do so. Real-world marketing projects provide opportunities for learners to experience situations that will mimic the real-life situation(s) therefore developing practical application knowledge. This includes working with an array of client companies, identifying target markets/audiences, working with mar...

Introduction The Practice Element of Digital Marketing is a very important part of being able to be successful in the ever-evolving world of Digital Marketing because of how quickly new technologies and data are introduced. While a Theoretical Understanding provides some basic knowledge and an overview of the Fundamental Concepts of Digital Marketing, it is through the Practical Application of Digital Marketing Activity (i.e. Campaigns) that a Digital Marketer can gain a better understanding of the various Reactions to Campaigns, Audience Behaviour, and Opportunities for Improvement. It is through Direct Exposure to Real Projects that a Digital Marketer develops Confidence, Increases his/her Problem Solving Skills and develops necessary Skills to be Employment Ready. Real-World Exposure also provides the Digital Marketer with opportunities to Conduct Campaign Analysis and Measure Results, which ultimately Optimizes the Ability of a Digital Marketer to make Better Informed Decisions reg...

Introduction The base of successful search engine optimization (SEO) is On page Search Engine Optimization (SEO) Knowledge, which continues to evolve as search engine algorithms are regularly updated. However, even though there are ongoing changes made by search engines, the basic flavour of On Page SEO is to help search engines identify a web page's exact content while providing meaningful value for the user. The purpose of effective On Page SEO goes far beyond just adding keywords to a web page, as it creates completely structured, relevant, engaging content for the target audience and in accordance with search engine guidelines. Today, the primary signal by which search engines rank pages on their search results page is Content Quality Signalling; that is, search engines are looking for the level of depth of content, page user experience (UX), mobile-friendly features, the use of effective Internal Linking, and Technical Clarity. Search engines collect information about how use...